Author Archives: Kimberly

Orabrush Marketing Case Study

How a Struggling Small Business Achieved Social Media Success

This is a story of how a small business with limited resources used social media to gain vast exposure and increase sales. Dr. Bob Wagstaff had an invention.  On paper it’s not a very interesting invention.  It’s a tongue scraper.  Oral care products are a generally boring category of product.  But Dr. Bob found a […]

Old Spice Twitter Campaign Case Study

New Tricks from Old Spice on Social Media

So you’d like to know how to create a viral campaign to increase your brand’s visibility?  Well, besides how to smell like a real man, you could learn a few things from the Old Spice guy.  A few weeks ago Old Spice took what was a well received Super Bowl TV ad back in February […]

About Me




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Kimberly Cooper
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I'm a Marketing Manager with a mix of experience in integrated marketing communications:

Social Media - 3 years
Content Marketing - 11 years
Demand Generation - 11 years
Campaign Management - 8 years

I help companies generate leads by using the right mix of internet channels to reach the right audience with the right content to drive conversions.

Email: kimberly@kimberly-cooper.com

About My Blog

I enjoy providing marketers with solutions to their common problems. I use my blog as a way to address those challenges with actionable insights that I demonstrate through real world examples.

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