Resume

integrated marketing communications
Social Media 3 years
Content Marketing 11 years
Demand Generation 11 years
Campaign Management 8 years


Experience

Jemstep.com
Software as a Service (SaaS)

Online Marketing Manager 2011 to Present

  • Analytics Established analytics for data-driven discovery of new opportunities
  • Social Media Owned all strategy and campaign execution
  • SEO/SEM Oversaw campaigns to optimize search positions and conversions
  • Content Marketing Managed both unique and curated content marketing
  • Blog Directed blog redesign to improve engagement
  • Branding Ensured consistency of branding across all content and channels
  • E-Mail Executed weekly e-mail newsletter nurturing campaign
Dreampix Design
New Media Design Company

Marketing Manager 2004 to 2010

  • Oversaw all marketing
  • Led lead generation campaigns
  • Produced high-quality marketing collateral
  • Won the company’s first customers through direct sales
  • Reached profitability for start-up company in 1 year
  • Grew revenues by 201% compounded annually for 3 years in a row
  • Raised average deal size from $35k to $130k by defining and launching new offerings
  • Directed cross-departmental teams of Marketing, Sales, and Creative
  • Segmented market to identify high-margin businesses
  • Managed successful consumer marketing and communications campaigns for top-tier clients
Iomedia
Creative Marketing and Communications Company

Project Director 2001 to 2003

  • Increased close rates with highly effective interactive media
  • Directed graphic artists to produce high quality customized presentations
  • Defined graphic communication strategies for effective sales campaigns
  • Delivered sales solutions for top-tier clients

Education

Digital Marketing Certifications from Market Motive in 2010:
Search Engine Optimization (SEO)
PPC
Social Media Marketing
Web Analytics

M.S. Real Estate Development from New York University in 2005

B.S. Architecture from Georgia Institute of Technology in 2000

About Me




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Kimberly Cooper
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I'm a Marketing Manager with a mix of experience in integrated marketing communications:

Social Media - 3 years
Content Marketing - 11 years
Demand Generation - 11 years
Campaign Management - 8 years

I help companies generate leads by using the right mix of internet channels to reach the right audience with the right content to drive conversions.

Email: kimberly@kimberly-cooper.com