Social Media 3 years
Content Marketing 11 years
Demand Generation 11 years
Campaign Management 8 years
Experience
Jemstep.com
Software as a Service (SaaS)Online Marketing Manager 2011 to Present
- Analytics – Established analytics for data-driven discovery of new opportunities
- Social Media – Owned all strategy and campaign execution
- SEO/SEM – Oversaw campaigns to optimize search positions and conversions
- Content Marketing – Managed both unique and curated content marketing
- Blog – Directed blog redesign to improve engagement
- Branding – Ensured consistency of branding across all content and channels
- E-Mail – Executed weekly e-mail newsletter nurturing campaign
Dreampix Design
New Media Design CompanyMarketing Manager 2004 to 2010
- Oversaw all marketing
- Led lead generation campaigns
- Produced high-quality marketing collateral
- Won the company’s first customers through direct sales
- Reached profitability for start-up company in 1 year
- Grew revenues by 201% compounded annually for 3 years in a row
- Raised average deal size from $35k to $130k by defining and launching new offerings
- Directed cross-departmental teams of Marketing, Sales, and Creative
- Segmented market to identify high-margin businesses
- Managed successful consumer marketing and communications campaigns for top-tier clients
Iomedia
Creative Marketing and Communications CompanyProject Director 2001 to 2003
- Increased close rates with highly effective interactive media
- Directed graphic artists to produce high quality customized presentations
- Defined graphic communication strategies for effective sales campaigns
- Delivered sales solutions for top-tier clients
Education
Digital Marketing Certifications from Market Motive in 2010:
Search Engine Optimization (SEO)
PPC
Social Media Marketing
Web Analytics
M.S. Real Estate Development from New York University in 2005
B.S. Architecture from Georgia Institute of Technology in 2000