How a Struggling Small Business Achieved Social Media Success
This is a story of how a small business with limited resources used social media to gain vast exposure and increase sales. Dr. Bob Wagstaff had an invention. On paper it’s not a very interesting invention. It’s a tongue scraper. Oral care products are a generally boring category of product. But Dr. Bob found a […]
New Tricks from Old Spice on Social Media
So you’d like to know how to create a viral campaign to increase your brand’s visibility? Well, besides how to smell like a real man, you could learn a few things from the Old Spice guy. A few weeks ago Old Spice took what was a well received Super Bowl TV ad back in February […]